PREPARING FILES

We recommend saving as a .PDF
You may also send the file in the following types: jpg, jpeg, psd, tif, tiff, eps, ai, and png

We prefer that you send .PDF and .EPS files with outlined fonts. These files are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before uploading.

Low resolution files may be printed as is or we can place your order on hold until we receive new files, slowing your turn-around time.

For best results files should be 300 dpi.(300 dots per inch) to original print size. Submitting files with a lower resolution than 300dpi can make the image look pixilated and blurry.

 

Vector Artwork is an image consisting of points and paths. The artwork is scalable while retaining image quality and is able to edit size, gradients, and spot color reproduction.

 

Raster Artwork is a flattened image consisting of many pixels. The artwork is not scalable and is not able to edit colors, gradients or spot color reproduction. 

 

 

Bleed must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product. Please keep all text at least 0.125" inside the cut-line. - The bleed for Standard Products is 0.125". - The bleed for Booklets and Presentation Folders is 0.25". 

 

Using the rounded rectangle tool

 

We recommend using our templates at all times. When sending an .eps or .pdf, make sure you include crop marks so we can cut the job correctly.

We accept borders, but if the border is too close to the cutline, it may be cut off-center slightly.

 

If your graphic files contain a border the border must have a minimum 1/8" (0.125") from all surrounding edges. If you leave less than 1/8" (0.125"), your finished product may result in unequal borders from top to bottom and from side to side. This is due to the final cutting process in which some "draw" or "slippage" might occur. Ideally, you want to create the border with 1/4" (0.25") from all surrounding edges.

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values. 100% C 100% M 0% Y 0% K ON SCREEN AFTER PRINTING Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple. EXAMPLE: C-100 M-70 Y-0 K-0

Cracking of the edges of a business card sometimes occurs when the card contains high values of ink, as in dark colors. CLOSE UP OF BUSINESS CARD This usually happens on a small amount of cards in the run. To prevent this, use lighter colors or if you must use dark colors, use as little ink as possible.

When a job is coated with UV then scored and folded the job may begin to crack. During use, the cracks will become bigger and the ink may start to chip off.

 

CLOSE UP SCORING

 

Scoring

 

Cracking is normal when coated jobs are scored and folded. Ordering the job without UV will help but may not prevent this. As the job is used and folded more and more, cracking will eventually happen.

Central Business will reproduce color from submitted print-ready files as closely as possible, but even under the best circumstances, an exact color match is not possible. This is an inherent limitation in the printing process. The term “color match” refers to the color rendering intent specified in the submitted artwork. If the artwork contains colors specified as Pantone spot colors, Central Business will attempt to match the color as closely as possible. However,only a limited number of Pantone colors can be matched perfectly in the CMYK digital printing process.

If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job. You should always start and finish your designs in CMYK color mode.

When exporting from any program such as Indesign or Illustrator, use these settings to make sure your .PDF files export correctly. EXPORT SETTINGS FOR .PDF FILES Adobe PDF Preset is set to:

 

Press Quality

 

Preset

 

Compatibility is set to: Acrobat 4 (PDF 1.3)

 

Compatibility

 

Compress Text and Line Art is set to: Off

 

Compress

Grayscale images that are converted to CMYK will have a color shift in the final print. That shift may be green or yellow.

GRAYSCALE ON SCREEN

GRAYSCALE AFTER PRINT
ALWAYS CHECK THE CMYK VALUES OF YOUR GRAYSCALE IN THE FINAL CMYK DOCUMENT. IF THERE ARE OTHER VALUES OTHER THAN K IN YOUR GRAYSCALE IMAGE, THERE IS A CHANCE THAT THE COLOR WILL VARY.

TO ELIMINATE ALL VALUES OTHER THAN K, USE YOUR CHANNEL MIXER (ADJUSTMENT LAYER) IN PHOTOSHOP, THEN CLICK "MONOCHROME" AND ADJUST ACCORDINGLY.

Primarily used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files.

In this case the logo was set to overprint. The colors from logo are mixing with the colors from the background. Unexpected results may occur if you have accidentally set certain objects to overprint. Always check logos and other artwork before submitting.

There are three different ways Pantone colors can affect the way your job prints. The first is by object effects, such as shadows or glows, on top of your Pantone colors. Here is what the effects will look like on screen:

 

 

Here is what the effect looks like after printing.

 

 

As you can see, when a pantone color is under these object effects, transparency issues show up during printing. To avoid this, convert all your Pantone colors into CMYK before submitting your order. The second way Pantone colors can affect your file is when you use transparent images.

 

Here is what a transparent image looks like on

screen:

 

Here is what a transparent image looks like after

printing:

 

You can see the image is no longer transparent on top of the Pantone color. These white areas will show up during printing. To fix this issue, convert all your Pantone colors into CMYK. If you need to have a Pantone color in your art, for example when doing a silver 877c job, you must create a clipping mask around the image so the white area will not show up. This must be done before submitting the order. The last way Pantone colors can affect your order is the color conversion between a Pantone color and CMYK. All of our normal printing is done in CMYK unless you specifically order a Silver, MU, or Custom job. If you use Pantone colors in a job that will print CMYK, your job might print with undesirable colors. Here are some examples of what the Pantone color looks like in the Pantone color book and what the CMYK print will look like:

 

 

If you send in a job with Pantone colors, the CMYK conversion will change the Pantone color. Before sending your order, make sure all Pantone colors have been converted to CMYK.

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.

100% K ON SCREEN

100% K AFTER PRINT

We recommend using
C 60 M 40 Y 40 K 100
This will give you a deep, dark, rich black.

 

When sending artwork, do not send extra files, like proofs or samples, because they might get printed. Only send the files you need printed. DO NOT SEND THESE KINDS OF FILES We are not responsible for these kinds of files being printed. Unless requested by one of our employees, DO NOT send files that you do not want printed.

When creating a Spot UV job, You must include a Spot UV template file along with the regular full color file. The Spot UV template file is used to show where the UV will be placed. Use 100% K to indicate where you would like the UV. White will indicate no UV. REMEMBER "IF IT'S WHITE, YOU CAN WRITE!"

Any transparency issue can be resolved before saving your file. To prevent this, never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK and flatten before sending. All of these effects will cause transparency problems.

PRODUCTS

There are three options for designing and customizing a product. Click a product on the left-hand panel and choose one of the options.

1. Custom Design: lets you customize the products. Click it to open the design studio and use multiple tools to create your own design.

2. Upload Design: using this option, you can upload your own JPG, JPEG, GIF, PNG, EPS, AI, PDF and PSD images.

3. Browse Design: use this to select hundreds of pre-loaded templates. Work on them or customize them through our design studio.

Coated papers are available in two finishes – glossy (shiny and smooth) and matt (flat and lusterless). Coated glossy papers reflect the light evenly so they are suitable for almost all types of printing jobs. Glossy papers have a good ink holdout, which is important for creating sharp, bright images.

The type of paper used for difference purposes is expressed in weight

The paper used for writing/printing (letterheads and such stationery) is generally between 20 to 100 lb and is called the paper or text stock. Anything heavier than this is considered the card stock, i.e. the paper used for business cards, postcards, greeting cards, etc.

PRINTING

Spot Color A Spot Color (or Solid Color) refers to a color printed with its own ink. The range of available spot color inks is nearly unlimited. There are several industry standards in the classification of spot color systems, but the most famous is PANTONE®. Each color is not composed, each time, by the CMYK mix but is considered like a basic one. Spot color can also be used to refer to non-standard inks, may vary from pastels to fluorescent and metallic, as well as clear varnish, or anything else that requires its own printing plate. Because of this procedure the printing costs increase. By the way the accuracy of the color matching is extremely high. The use of spot color is highly recommended for Company Logo or Institutional printings.

A Process Color consist of Cyan, Magenta, Yellow and Black (CMYK). These four inks can be mixed together to create a full spectrum of colors in a document. Because of the four inks are mixed to obtain a color the result may vary, depending on inks quality, printer accuracy, operator ability, paper or any other printing support.

PRICING

No, the price list indicates basic prices of products against the speculative quantities. The prices are calculated with regard to the most basic paper/card types, sizes and single side printing. As you know, the final printing cost depends on many parameters: paper/card weights or thickness (GSM/Pt), glossy or matt finish, 2 or 4 colors, square or rounded corners, single or double side printing, quantity, destination shipping charges and the mode of transport. Please use the indicative prices for calculating the basic cost. Once you place the order using the above parameters, we will quickly mail you the final, exact cost.